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    Marketing (BS) 25-26

    MAJOR EVALUATION FORM
    MARKETING (BS)
    2025-2026 Catalog


    Admission to the University does not guarantee admission to programs in Business and Economics.
    Admission to the Business and Economic programs require:
    Overall cumulative transfer GPA 2.75 or better
    Completion of MTH 111 Introduction to Mathematical Methods and Applications or the equivalent with a C or better
    Completion of ENG 106 Composition II or the equivalent with a C or better.

    The School of Business faculty may allow admission after review of all required materials.

    Transfer students must complete at least half of the course credits required for this major at Elmhurst University.
    Students who transfer in more than half of the Business courses in this major will be required to take additional upper-level courses in the School of Business.

    1.0 course credit = 4 semester hours

    Grade of C or higher required for all major courses. 


    EU Course #

    EU Course Title
    Transfer
    Institution 
    Transfer 
    Course #
    Course
    Credit

    Grade
    SPECIALIZATION, 5 COURSES REQUIRED Grade of C or better

    Choose one of the following specializations (Grade of C or better is required):

    Integrated Marketing Management – Take either: BUS 330 or BUS 333 and BUS, 439 and three full courses from: (BUS 330 or BUS 333 (Cannot count twice if taken as the IMM requirement), 334, 336, BUS 337 (.5), BUS 338 (.5), 375, 431, 432, 434, 468 and ECO 418 Recommended: BUS 470 and/or 492

    Marketing Research & Consumer Insights – BUS 333 and BUS 439 and three full credits electives from: BUS 330, 434, 468, BUS 492 (Final Market Research Project, senior standing or prior approval from the Dean.), or ECO 418 (Recommended: Bus 330 and/or 333 taken before all other electives.)